The dream of waking up to ocean waves and endless horizons comes with a substantial price tag, according to new research that reveals the true cost of coastal living. Homebuyers seeking properties with sea views are paying significantly more for the privilege, with recent analysis showing a premium that may surprise even the most dedicated coastal enthusiasts.
Research conducted by Rightmove, the UK's largest property platform, has uncovered that properties boasting sea views command an average premium of 32% compared to similar coastal homes without this coveted feature. This translates to an additional £88,106 on the average asking price, bringing sea view properties to an average of £363,181 compared to £275,074 for coastal homes without water views.
The comprehensive analysis examined more than 200 coastal areas across Great Britain, comparing asking prices between properties with and without sea views within the same locations. The findings reveal that the appeal of coastal living extends far beyond simple lifestyle preferences, representing a significant financial investment that buyers are increasingly willing to make.
Regional variations in sea view premiums tell a fascinating story of supply, demand, and geographical desirability. The East Midlands emerges as the most expensive region for sea view properties, with buyers paying a staggering 68% premium. Properties with water views in this area average £428,330, making them the most costly across all regions studied. This dramatic premium likely reflects the relative scarcity of coastal properties in the East Midlands, where opportunities for seaside living are more limited than in traditionally coastal regions.
The South West follows as the second most expensive region, with a 44% premium for sea view properties. This substantial markup reflects the area's popularity as a destination for both permanent residents and holiday home buyers, particularly in sought-after locations such as Devon and Cornwall. Scotland claims third position with a 43% premium, demonstrating that the appeal of coastal living transcends traditional holiday destinations and extends to areas prized for their rugged natural beauty.
Interestingly, the South East shows a more modest 22% premium for sea view properties, despite being home to some of the country's most expensive real estate markets. This lower premium may reflect the greater availability of coastal properties in the region, or perhaps the fact that high property prices across the South East mean that sea views represent a smaller proportional increase to already elevated asking prices.
The research also identifies where buyers have the best opportunities to secure a sea view property. Torbay in Devon leads the list, offering both the highest number of available homes with sea views and representing the area where buyers are most likely to find their perfect coastal property. Other locations featuring prominently include Bournemouth, Cornwall, and the Isle of Wight, all renowned for their coastal appeal and established property markets.
The list of top locations extends to include Hastings, Folkestone, Brighton, Thanet, Tendring, and North Yorkshire, showcasing the diversity of coastal living opportunities across England and demonstrating that sea view properties are available across a range of price points and regional markets.
Property expert Colleen Babcock from Rightmove emphasises that sea views have consistently remained one of the most desirable features for homebuyers. The research confirms what many in the property industry have long suspected: that buyers are prepared to pay substantial premiums for properties that offer direct water views, regardless of regional location or property type.
The significant variation in premiums between regions suggests that local market dynamics play a crucial role in determining how much extra buyers will pay for sea views. Areas with limited coastal properties naturally command higher premiums due to scarcity, while regions with abundant coastal housing stock may see more moderate increases. The exclusivity factor cannot be understated, in areas where sea view properties are rare, buyers face intense competition that drives prices significantly higher.
The research also suggests that sea view properties may represent sound long-term investments, given the consistent demand and limited supply of such properties. However, buyers should carefully consider whether the premium aligns with their personal priorities and financial circumstances.
As coastal living continues to appeal to buyers seeking lifestyle changes, remote working flexibility, or investment opportunities, the premiums identified in this research are likely to remain significant. The enduring appeal of sea views, combined with limited coastal land availability, suggests that these price differentials will persist and potentially increase as demand continues to outstrip supply.

Selling your property
We know how stressful and expensive moving home can be and we are here to help your next move go smoothly. Start by reading our comprehensive Sellers Guide
Sellers GuideRead what our
customers say

How much is your property worth?
Not sure how much your property is worth? Request a free, no obligation valuation for your property.
Book a Valuation