The Properties That Attract Buyers Quickest in 2025

If you're preparing to sell your home or searching for your next property in Rugby, understanding how quickly different types of homes reach sold subject to contract (SSTC) status could prove invaluable in planning your move. Recent research has shed light on which properties are attracting buyers most swiftly, and the findings may surprise you.

The analysis, conducted by Outra, reveals that two and three-bedroom homes are currently the quickest to go under offer, reaching SSTC in just 55 days on average. This represents the sweet spot in today's market, where demand from families, young professionals, and downsizers converges. For sellers in the local area with properties in this category, the data suggests you're well-positioned to achieve a relatively swift sale, provided your home is priced correctly and presented well.

At the opposite end of the spectrum, larger six-bedroom properties remain on the market considerably longer, typically taking around 77 days before a deal is agreed. This extended timeframe reflects the more limited pool of potential buyers for substantial family homes, which naturally require significant financial commitment and appeal to a more specific demographic. However, this shouldn't discourage sellers of larger properties, it simply means setting realistic expectations from the outset and being prepared for a potentially longer marketing period.

One of the more intriguing findings concerns smaller units. Studios and one-bedroom flats don't achieve SSTC status as quickly as many might expect, often taking longer than family-sized semi-detached homes. Whilst semi-detached properties normally take between 52 to 60 days to go under offer, studios and one-bedroom units average 65 days. This suggests that despite their lower entry price point, smaller properties face their own unique challenges in attracting committed buyers, possibly due to increased competition in this segment or buyers in this bracket taking longer to secure mortgage approval.

Simon Dawson, chief revenue officer at Outra, offered his perspective on the findings: "The speed at which homes are going under offer tells us a lot about how the market is really moving. For sellers, understanding how quickly different types of properties are likely to attract a buyer can make the process far less stressful. The right data helps set realistic expectations, reduces uncertainty, and gives homeowners the confidence to make better-informed decisions about their next move."

Perhaps the most encouraging aspect of the research concerns the broader trend in the housing market. When comparing data from the first half of 2025 with figures from 2022, homes across all property types now take approximately 65% as long to go under offer. Put simply, properties are selling significantly faster than they were three years ago. This acceleration suggests a healthier, more dynamic market where buyers are making decisions more quickly and transactions are progressing with greater momentum.

For those considering entering the property market in Warwickshire, this improvement in market velocity is welcome news. A faster-moving market typically indicates greater buyer confidence and improved mortgage availability, both crucial factors for anyone looking to move home. Buyers can take comfort in knowing that sellers are seeing results more quickly, which often translates into more realistic pricing and motivated vendors.

Regional variations also play a significant role in how quickly properties sell. Greater London continues to be the most active market, recording the lowest days to SSTC in England. Scotland demonstrates an even more efficient sales process, with new listings averaging just 38 days to SSTC, whilst Wales often experiences a more challenging market, with properties taking closer to 70 days to go under offer.

What does all this mean for sellers and buyers in our town? For sellers, the research underscores the importance of understanding your property type and setting appropriate expectations. If you're selling a two or three-bedroom home, you're in the strongest position to achieve a relatively quick sale, but you'll still need to ensure your property is competitively priced, well-presented, and marketed effectively. For those with larger homes or smaller flats, patience and a well-thought-out strategy become even more crucial.

Buyers, meanwhile, should recognise that the market is moving more quickly than in recent years. This means being prepared with mortgage agreements in principle, having your finances in order, and being ready to act decisively when you find the right property. In a market where mid-sized family homes can go under offer in under two months, hesitation could mean missing out on your ideal home.

The property market has clearly shifted since the challenges of 2022. With homes selling considerably faster across all categories and buyer appetite remaining strong for well-priced properties, both sellers and buyers can approach the market with greater confidence. However, success still depends on working with experienced professionals who understand local market conditions and can guide you through every step of the process.

At Ellis Brooke, we've seen these trends reflected in our own experience across the local area. Our knowledge of the Rugby property market, combined with over 30 years of combined experience, means we understand exactly how to position your property to attract serious buyers quickly, regardless of whether you're selling a compact one-bedroom flat or a substantial family home. If you're considering your next move, we're here to provide honest advice, realistic timescales, and the personal service that makes all the difference in achieving your property goals.